10/26/2011 - Viking Introduces New Product Enhancements for 2011-2012 Season
Viking Introduces New Lite Weight Paddles and Brings Back the #1 Selling Paddle of All-Time for 2011-2012 Season
Bordentown, NJ – July 18, 2011 – Viking, the platform tennis leader, is proud to officially announce the arrival of its 2011-2012 product line – complete with 3 new lite weight paddles, the re-introduction of the most popular paddle ever made and yet another addition to Viking’s technology portfolio – all added to the existing line of proven paddles and the Viking ball.
Viking has done it again! Introducing a new paddle technology application called Carbon Mesh. Carbon Mesh material consists of braided graphite strips of material which are bonded together for extra strength and stiffness. This material will be featured at the 12 o’clock position on two new paddles this season adding extra stiffness and strength to the rim area. Viking continues to be clearly focused on raising the bar on platform paddle innovation again this year as Carbon Mesh follows SpinTex and Triple Threat technologies which were both introduced during the past two years. SpinTex adds an extra layer of texture to the paddle surface to significantly improve ball bite and spin for unparalleled control and placement and can be found on the entire line of adult Viking paddles. In addition, Triple Threat technology, a special woven graphite composite material located at 10, 2 and 6 o’clock on the paddle frame provides extra stiffness and perimeter weighting in key locations on the TT Pro Elite paddle series improving power and stability on off center hits.
The highlight of the new Viking paddle line this season will be three new lite weight paddles developed from existing proven performers including: TT Pro Elite, O-Zone and Re-Ignite. All three of these paddles will remain in the line and will be joined by lighter weight versions. In addition, the OZ paddle is back and better than ever with the same specifications as the popular Wizard paddle along with the addition of a Carbon Mesh rim. Also, the new Viper paddle replaces the Attitude with a new aggressive look offered at a great entry level price point.
“The Viking team has been hard at work on the new product line during the past year and can’t wait for the new platform season to begin,” said Scott Winters, VP of Indoor Court and Paddle Sports at Prince Sports. “By expanding the entire paddle line from 8 to 11 paddles this season, bringing back the OZ paddle and introducing a new technology and glove, players will find more options to maximize their performance and enjoyment on court than ever before.”
“We are also very proud of our improved flocking process introduced last season on the new Viking Extra Duty balls. The performance of these balls was so outstanding and based on demand from many dealers and players last year; we decided to expand our ball line to include Pink and Orange color versions this season as well”.
The Company has already received numerous requests from retailers and players asking to be the first to see the new product line. This new line is currently in stock and available now. All products, full specs and additional information can be found online at www.vikingathletics.com.
About Viking Athletics
Viking Athletics, Ltd., has enjoyed the longest and most successful heritage of grassroots promotions and game changing product innovations in platform tennis. The company was founded in 1995 by the most recognized leader in the sport, David Kjeldsen, who was inducted into the APTA Hall of Fame in 2008. Viking's OZ™ paddle was the sport's best selling paddle of all time. Viking enjoys a dominant ball market share position with well over half of all balls sold in the sport during 2009. Viking is a proud sponsor and the Official Ball of the APTA National Championships, PPTA, APTA Junior Tour and the Viking Academy. For more information please visit www.vikingathletics.com.
About Prince Sports, Inc.
Prince Sports, Inc, based in New Jersey, is a leading racquet sports company whose goal is to help every tennis player, at every level, take their game to the next level by engineering products with visible technologies that deliver genuine performance benefits. The Company's portfolio of brands includes Prince (tennis, squash and badminton), Ektelon (racquetball) and Viking (platform/paddle tennis). The Company has a history of innovation including inventing the first "oversize" and "longbody" racquets, the first "Natural Foot Shape" tennis shoe, the first "synthetic gut" string and the first electronic ball machine. Today, Prince markets leading technologies in racquets (EXO3), string (Premier LT), footwear (LightSpeed Technology) and apparel (Aerotech). It has operations on three continents with distribution in over 100 countries. For more information on players, products or programs please visit www.princesports.com.